Home Public Safety & Crime Prevention El Centro Police Launch “Drive Sober or Get Pulled Over” Campaign

El Centro Police Launch “Drive Sober or Get Pulled Over” Campaign

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-Editorial

As the holiday season approaches, the El Centro Police Department is ramping up efforts to ensure local roads remain safe for all travelers. Beginning December 11, the department  participates in the nationwide “Drive Sober or Get Pulled Over” enforcement campaign aimed at reducing impaired driving during one of the busiest and most dangerous times of the year.

According to the National Highway Traffic Safety Administration (NHTSA), 1,062 people were killed in alcohol-impaired driving crashes in the United States in December 2022 alone. These fatalities highlight the significant risk posed by impaired drivers during the holiday season. To prevent further loss of life, law enforcement agencies across the country, including El Centro, will be increasing patrols, conducting sobriety checkpoints, and engaging in public education campaigns to deter impaired driving.

“During the holiday season, we see families and loved ones coming together to celebrate, and our goal is to make sure everyone gets home safely,” said El Centro Police Chief Robert Sawyer. “Impaired driving isn’t just dangerous; it’s illegal. Let’s make this a joyful and safe holiday season for everyone on the road. We urge people to act responsibly and plan a sober ride home.”

While most people associate impaired driving with alcohol, law enforcement warns that other substances can also impair a driver’s ability to operate a vehicle safely. These include prescription drugs, over-the-counter medications, and cannabis products. Some medications, even when taken as directed, can cause drowsiness or delayed reaction times.

The El Centro Police Department advises residents to read medication labels carefully, especially those with warnings about operating heavy machinery. If you plan to consume any substance that could impair your driving, arrange for a sober driver, use a rideshare service, or stay where you are for the night.

“Driving under the influence isn’t just about alcohol anymore,” said Chief Sawyer. “With the rise in the use of cannabis and the increased use of prescription drugs, it’s more important than ever to be aware of how these substances affect your ability to drive safely.”

In addition to taking personal responsibility, community members are encouraged to report suspected impaired drivers by calling 9-1-1. Timely reporting can prevent potential accidents and save lives. Law enforcement relies on community vigilance to identify drivers who may be endangering others on the road.

The El Centro Police Department also encourages holiday party hosts to play a role in keeping their guests safe. If you’re hosting a gathering, consider offering non-alcoholic drinks, encouraging guests to use rideshare apps, or helping them arrange for a safe way home. By prioritizing safety, party hosts can ensure that guests avoid risky decisions that could have tragic consequences.

The “Drive Sober or Get Pulled Over” campaign is supported by funding from the California Office of Traffic Safety (OTS) through the NHTSA. This funding allows police departments like El Centro’s to increase patrols, conduct DUI checkpoints, and implement education and outreach initiatives. These efforts are part of a larger statewide strategy to reduce impaired driving and traffic fatalities.

 

The El Centro Police Department emphasizes that making a plan before heading out can make all the difference. If you expect to drink, plan for a safe ride home in advance. Options include using a rideshare service, calling a friend, or designating a sober driver before the festivities begin. For those taking medications that could cause impairment, it’s crucial to refrain from driving and seek alternative transportation.

Law enforcement officials are clear: there will be zero tolerance for impaired driving. The consequences of driving under the influence extend far beyond the immediate risk of injury or death. Those caught driving impaired face hefty fines, jail time, a suspended driver’s license, and increased insurance rates. The financial burden and legal complications can last for years, not to mention the emotional toll on families affected by impaired driving crashes.

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