-Editorial
Quick Lane Brawley has entered a new chapter, celebrating a grand reopening for its collision center in partnership with Desert Armory’s owner, Joel Gonzalez on Nov. 21. The collaboration aims to expand vehicle repair services in Brawley, bringing convenience and inclusivity to the community.
Holly Corfman, manager of Quick Lane Brawley, spoke about the significance of this milestone during the event. “This opening was specifically for the body shop, the collision center. Partnering with Joel Gonzalez and Mike Morris allows us to strengthen our services and provide more options for Brawley residents,” she said. “Imperial and El Centro have strong repair services, but Brawley was lacking. With our building and resources, we knew this was the perfect opportunity to grow.”
The newly enhanced collision center has been operational for three months and is already making a strong impact. Quick Lane also revealed future plans to expand its reach further, including developing a Quick Lane service hub at the Imperial Valley Mall and deploying mobile service vans to areas like Calexico to serve all makes and models.
The recent acquisition of Robertson Ford marks another step in Quick Lane’s efforts to enhance automotive services in the region. “We’re excited to grow and ensure all residents of the Imperial Valley have access to quality and efficient automotive care,”Corfman added.
Corfman journey to becoming Quick Lane’s manager wasn’t conventional. “I didn’t go to school thinking I’d run a Quick Lane one day,” she shared with a smile. Starting as a receptionist in the business office, her role evolved thanks to her leadership skills and customer service expertise. “I didn’t have a mechanical background, but Mike Morris gave me the chance to learn and grow, and I can’t thank him enough for that.”
A Central Union High School graduate of 2018, Corfman grew up in Imperial Valley and has deep roots in the community. Her great-grandfather, Virgil Corfman, was one of the region’s pioneering farmers. “Being here feels like coming full circle. My family has been part of this valley for generations, and I’m committed to staying and contributing to its growth.”
Under Corfman leadership, Quick Lane Brawley has focused on fostering personal connections with its customers. “About 90% of our clients are commercial fleets—farmers and large businesses—but we also value our everyday customers. We pride ourselves on remembering every customer’s name, whether they’re farmers, ranch hands, or individuals.”
This personalized approach sets Quick Lane apart. “We want to bring back the feeling of being greeted by name when you walk into a place, like in the old days,”Corfman explained.
Quick Lane also offers bilingual services to better serve the diverse community of Imperial Valley.
As a young woman leading a male-dominated industry, Corfman embraces the challenges with determination. “I grew up with a competitive spirit, surrounded by sisters and a dad who had only brothers. I’ve always wanted to prove to myself and others that I can succeed in any environment. It’s been an incredible journey, and I’ve learned so much.”
Looking to the future, Corfman envisions expanding Quick Lane’s reach and continuing to build strong relationships with customers. “We’re here for the long haul, and we’re excited to keep growing and serving the people of Brawley and beyond.”
With the grand reopening of its collision center and ambitious plans on the horizon, Quick Lane Brawley is poised to become a cornerstone of automotive services in Imperial Valley. For Corfman and her team, it’s not just about vehicles—it’s about community, trust, and a shared commitment to excellence.
